Pepsi got Shahrukh Khan, Priyanka Chopra & Kareena Kapoor for their latest AD campaign on India’s Best TV Channel – Pepsi TV. It was a two part ad series, something they had successfully done earlier with Sachin Tendulkar & Shane Warn during the 2003 Cricket World Cup. This time around I did say they screwed up real big.
The First Part did an exceptionally good job at creating all the hype. My interest grew even more when Sprite made a spoof of it. Pepsi even made a spoof on Aishwarya Rai’s Coca Cola ad in support Pepsi TV hype. So I was really waiting for the second part, even had a few debates with friends & family members on whether it’s a channel or not (My opinion was always no).
Well then saw the part 2 of it a couple of days back and, so here’s what Pepsi TV is:
Watching TV while drinking Pepsi along, make’s it Pepsi TV. The best TV viewing experience ever.
At first was really shocked, confused, a bit surprised and none the less hugely disappointed. That was huge a reality check on what Pepsi was doing with a channel.
So what has Pepsi managed to do in the process. Well they managed to get a lot of eyeballs and raise the curiosity factor galore due to superstar presence and suspense factor, and maybe increased sales a little bit. But in the process of doing so they have not just made the worst campaigns ever but also made a big joke of themselves!!!
And if you wish to watch these crappy ads, here’s the link:
(Sorry no seprate links as it’s a flash based site. Also note that the second part of the Pepsi TV series start’s first.)